Corporate Social Responsibility, according to Investopedia, is “A corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well being. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups.”

In this case, the reduction of a company’s carbon footprint by harvesting energy from the sun would be the “social responsibility.” The reduction of a company’s carbon footprint innovatively demonstrates not only an investment in the consumers’ future, but also a bold statement of the predicted future status of the organization. This interest in the customers’ well-being and their future, as well as the long-term vision of the company attracts new clients while establishing a loyalty with the company’s current clientele.